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Scared of getting older? Fear fine lines and wrinkles? Well, we have an anti aging serum elixir to help you with that! Now, it’s a fact that your skin ages as you grow older, your body is designed that way. Your cells change, they lose their ability to divide and multiply and they eventually lose their structure and function. These degenerating cells further affect the functioning of the tissues and organs in the body. This is what causes ageing. 

This brings us to two burning questions – How does ageing occur? and Is there a way you can stop it? 

The answer to ‘how’ is uncertain. Several theories have been put forth to explain how this complex process takes place. A few prominent ones are:

  • The Genetic theory, which implies that ageing is a predetermined genetic process that occurs when certain genes switch ‘off’ over time. 
  • The Endocrine theory, which suggests that ageing occurs due to hormonal changes in the body.
  • The Biochemical theory, which attributes ageing to a series of biochemical reactions that occurs throughout our lives due to the accumulation of waste products

Although these theories try to decipher the whole ageing process to an extent, none of them resolutely pinpoint the exact reason behind ageing and degeneration. But they do indicate one thing – the process of ageing is natural and inevitable. There is no way to completely halt the process. 

Don’t panic just yet. Here’s the good news: It is possible to slow down the effects of ageing! All it requires is a few tweaks in your lifestyle and you’re good to go.

Before we delve into anti-aging, let’s take a look at how ageing affects our skin: 

How does ageing affect the skin? 

The first sign of ageing is often seen on the skin. As you age, the elastin and collagen networks in your body undergo slow degradation. This occurs mainly due to the presence of a break-down molecule known as protease, which increases in number as we mature. This results in loosening of the skin and deepening of wrinkles with loss of elasticity. As the internal breakdown of skin cells occur, certain external factors like sun exposure/damage, lack of sleep, stress, diet etc add on to the ageing signs resulting in the gradual loss of youthfulness in the skin. 

Source: News Medical Life Sciences. Glycation and Skin Aging

Some common signs of ageing are fine lines, wrinkles and loss of elasticity. 

Fine lines, one of the early signs of ageing, are small and shallow lines that appear on the face. The skin naturally loses its moisture and elasticity, leading to breakdown of fat in the deeper layers causing the lines in the skin to be more pronounced. These fine lines further deepen over time to form wrinkles. The skin also loses its elasticity simultaneously due to the loss of elastic tissue causing the skin to hang loosely or sag.

This is how ageing affects your skin in your 20s, 30s and 40s: 

20s 30s 40s
Ageing signs No distinct signs of ageing yet


Tired/Weary looking sign

Transitional time

Early signs of ageing

Fine lines

Loss of cheek fullness

Increased pigmentation

Early wrinkles

Major ageing signs seen

Loss of volume and elasticity

Pronounced wrinkles

How does anti-ageing work? 

Most of the anti-aging strategies are targeted at ageing signs and its reversal to restore the skin to its healthier, younger-looking form. They primarily work by boosting cellular function and regeneration which in turn helps repair and replenish the skin. 

Effects of anti-aging products on our skin:

  • Restoration of skin barrier
  • Hydration and moisture seal
  • Reduced fine lines and wrinkles
  • Neutralisation of free radicals and other toxic products
  • Increased collagen production; skin firmness

Help Yourself with an Anti Aging Serum

Most anti-aging regimens focus on a few lifestyle changes and incorporation of anti-ageing products to your skin care routine. Here are a few things you can do to delay signs of ageing:

  • Eat healthy
  • Stay active
  • Avoid smoking
  • Limit alcohol intake
  • Regular health check-ups
  • Invest in anti-aging skin care products like anti-aging serums

Ingredients in Anti-Aging Serum

Over the years, extensive research studies have been conducted to figure out ways to slow down ageing. Through these studies, the scientists have discovered a few active ingredients that help in reversing ageing signs and boosting skin health. Some of the commonly used and highly effective anti-ageing ingredients are:

Active Ingredient Function
Antioxidants Fight free radicals and reverse environmental damage
Retinol Increases skin turnover and helps in repair
Hyaluronic Acid Plumps the Skin
Ceramide Seals skin moisture
Growth factors Boost collagen production
Alpha Hydroxy Acids (AHAs) Depigmentation and even skin tone

Most anti-aging serums in the market contain one or more of these active ingredients listed above. These ingredients are backed with scientific evidence and work wonders on the skin. 

signs of ageing to reduce with anti aging serum

Our product, OZiva Youth Elixir Serum is enriched with a plant based Retinol (Phyto Retinol) which helps in reducing sun damage and improves the elasticity of the skin by promoting skin repair. It is also rich in other plant based ingredients like Safflower Seed oil, Paracress extract, Milkvetch Root, Tiare Flower extract and rose oil. These ingredients are rich in clinically proven actives which help in wrinkle reduction and skin tightening. 

The consumer studies on our product have revealed 50% reduction in wrinkles and 2x increase in skin tightening within 8 weeks of use. Our anti-aging serum is specially formulated to suit all skin types and is free of sulphates, parabens, dyes, silicones and artificial fragrances, which makes it completely safe for your skin!

When should you use an Anti Aging Serum? 

Although most ageing signs are apparent only in your 30s, many experts recommend using anti-aging products as early as your 20s. Your 20s are when the collagen production slows down gradually and the skin starts maturing. Hence, it is crucial to employ a practical skin care routine to prevent and delay signs of ageing. The American Academy of Dermatologists recommends adding a sunscreen and moisturiser to your vanity kit. This may be followed with an anti-aging face serum like the Youth Elixir Serum. 


Ageing is a complex biological process that elicits signs such as fine lines, wrinkles and loss of elasticity in the skin. While this process can not be stopped, it can most certainly be delayed by following an effective anti-aging regimen. This includes a change in lifestyle and habits and most importantly, a sound skin care routine consisting of anti-aging products. Anti-aging products help by boosting collagen production, undoing sun damage and pigmentation and improving moisture retention and firmness to make the skin healthy, hydrated and youthful. What are you waiting for? Use the OZiva Youth Elixir Serum today to give your skin the glow it needs.


Read more on anti aging here.

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